Coca Cola have been long time sponsors of Special Olympics across the world.
Corporate Partnerships
Corporations sponsor Special Olympics because they share our brand values and our National Programmes touch so many people worldwide. We are a trusted organisation that reaches around the globe and deep into local communities. Our Programmes succeed in changing lives, building advocacy networks and creating a lasting positive impact – which is why consumers recognize us as a brand deserving respect, loyalty and good will. The public trusts Special Olympics, which is why a Special Olympics corporate sponsorship pays off for our partners.
Corporate partnerships with Special Olympics strengthen partners’ brand value, build loyalty and promote business objectives while enabling us to do our work. Through thousands of local Programmes in nearly 200 countries, Special Olympics has the reach to give sponsors global visibility and the depth to offer abundant opportunities to get involved at the community level.
Our customized partnership opportunities and case studies exemplify the power of a partnership with Special Olympics. There are many ways to get involved. Founding partner Coca-Cola is a global sponsor of the movement and of the Special Olympics World Games. And the Vodafone Foundation is supporting Special Olympics Unified Sports® efforts in countries throughout Europe.
Benefits of Being a Sponsor
Special Olympics sponsorships increase sales and brand awareness, but sponsors often find partnership benefits even more profound: increased employee morale and loyalty.
“I have been astounded by the responses of staff to our Special Olympics sponsorship – numerous expressions of gratitude for the opportunity to be involved, pride in Bank of Ireland for its support of the Games, and a desire that we won’t let the feeling evaporate, that we find a way to remain involved,” said Mike Soden, CEO of the Bank of Ireland, after it sponsored the 2003 World Games. “It has been a wonderful team effort with everyone united in pursuit of a shared goal.”
Sponsorship Packages
Special Olympics offers corporate sponsorship packages at various levels. Sponsors can support an ongoing international programme, the World Games or major initiatives within the movement. Each Special Olympics corporate relationship is individually structured to best meet the company’s objectives and Special Olympics’ needs. These relationships combine cash donations, in-kind contributions and marketing support with the frequent addition of employee volunteer programs and other community-based opportunities.
Partner with Us
Special Olympics corporate partnerships give so much back to your company: strengthening community bonds, boosting brand equity, increasing employee morale and creating good feelings about your contributions to the world. To discuss building a successful sponsorship package for your company, please contact our corporate development department today.
Adrienne Regan, Director of Corporate Partnerships, +353 1 6755717 or aregan@specialolympics.org.